While you are out and about in Lake Geneva this weekend for Winterfest, we hope to have you stop into the shop for not only Bourbon Weekend with our friends at Central Standard Craft Distillery, but also to support our new favorite cause, Colby Red, that supports charities that promote heart health through the sales of Colby Red Wine. Check out the video below to find out how this Valentine's Day you can be a part of something truly special that embodies love and selflessness.  Isn't that what Valentine's Day is all about? So skip the teddy bears and balloons this year, bring your sweetheart something with much more meaning.  It goes wonderfully with dark chocolate...

New World Wine Shop hosted a Benzinger wine tasting the weekend before Thanksgiving, which of course prompted further reading about what it was that we were sampling in the store.  Typically there is a backstory about how a winery got started and a little more information about how the wine is produced. Really, it's why we love our Wine Table Tastings so much... we get to tell Wine Stories! 

There are many things we love about the Benziger Family Winery; the first being that it includes "FAMILY".  Not just some family... the entire family! With some help from his parents, the Benzinger Family Winery was founded in the late seventies by one of the seven Benzinger siblings.  It wasn't long before more siblings joined in on the running of the vineyards and eventually all seven children were involved in one way or another.  

The second thing we love is the biodynamic way of farming the Benzinger Family Winery practices.  Biodynamic is a pretty complex word; but it's also the reason Benzinger wine produces such complex and vibrant flavor.  BIodynamic is a holistic, ecological and ethical approach to farming that mirrors the natural systems found in nature.  Everything plays a role, there is no waste, and the end goal is the make the farm completely self-sufficient system that requires no outside assistance to produce the crops.  All nutrients in the soil come from the farm itself.  

SUPER sustainable.  SUPER organic.  SUPER flavor.

After nearly 40 years of business, the Benzinger Family sold their winery to a much larger company a few years ago.  They may have sold the business, but the farming practices remain the same, as does the quality of the wine.  Something else you don't hear very often is every single employee of the winery kept their position with the company, and was given a raise.  While the Benzinger family may not be in the wine business anymore, they have recentered their drive for success in the philanthropic sense, giving back to the community where both their family and business flourished over the years.       

Through the holiday season we invite you to stop by our wine shop in downtown Lake Geneva to pick up a bottle or two of wine from the Benzinger Family Winery collection to share and enjoy with your own family.  

The true gift will be the retelling of this Wine Story.  ::Crickets::

Good luck with that! You may just want to stick to the wine!